Best Practice: Ensure that your site is professionally designed, it clearly communicates who you are, and shows how your firm can help your target audience.
When selecting the right design or theme for your law firm website, understand that your prospective client’s first impression may determine right off the bat if they want to do business with you.
In the Labor and Employment Law Firm example above, there are 3 major points that help improve the website’s first impressions for new visitors.
When you’re looking to try out a new restaurant for dinner, do you see yourself:
- Choosing a random restaurant as you drive aimlessly through your city?
- Word of mouth from family and friend referrals? or
- Do you search online via Google, Yelp, Bing, etc.?
If you are like us, you would skew heavily on the word-of-mouth referrals and online search. To be frank, word-of-mouth referrals really do trump all recommendations because we trust our friends and family. So much so that studies have shown that we are 71% more likely to purchase a product/service if said product/service was recommended through social media, which is largely comprised of our friends and family (Hubspot).
But what happens when that well of information dries up?
We turn to the internet.
In this case study, we follow the journey of two Sites For Law Firms clients: Moore Law, PC and Paul Law Firm, PLLC. Both clients requested a custom design and additional law firm marketing services.
Despite both law firms being very well-respected offline, they were not properly represented online. Neither had a strong web presence nor could either be found easily for their respective area of practice within their geographical location.
These two law firms were not able to capitalize on motivated prospective clients using the web as a search tool for law services.
Within 3 months of signing up for Sites For Law Firms, both clients are now represented on the first page for their main keyword targets and are now in the position to capture any online lead seeking the services they provide.
It would be nice to have one client on retainer that can pay all the bills at the end of the month forever. And then when you decide to grow your law firm, your client would willingly increase the amount they pay you on retainer without you having to ask.
Sadly, the world does not work like that. So if you want your law firm to grow and ultimately make more money, then you need to market your services to attract new clients.
The question remains, at what tipping point should you go out and hire a web marketing agency? Luckily for you, we have the answers.