How To Find New Clients For Your Law Firm

How To Find New Law Clients

Prospective Law Clients Not Lining Up at Your Door?  Then Find Them and Knock on Their Doors

Is your firm thirsting for new clients and you already have a law firm website?  If that was an emphatic “Yes” for both, then continue on to learn about how to knock on clients doors like a ninja.

If you don’t have a website, then stop right now and run, not walk, to your nearest website marketing / development company.  Feel free to try our no-risk 14-day trial at Sites For Law Firms if you would like to get started immediately.

Law firm websites are the central hub to all of your online marketing efforts when attracting potential clients to your firm.  Your website is where you can communicate to the world who you are, what you do, and why your firm is the right & best match for your client prospects needs.

How To Find New Clients For Your Law Firm

Now for all of you that already have a website, you’re already moving in the right direction.

There are many ways to grow your clientele and we will list a few tactics here below. However, it’s important to note that the most effective way to attract new clients is by providing excellent service to existing clients.  That’s it.

You can’t replace good old-fashioned quality work and strong client-attorney relationships with marketing tactics. Therefore, make sure your existing clients love you and they will in turn become your very own brand ambassadors that will supply you with referrals.

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10 Reasons Why Your Law Firm Has A Hard Time Acquiring Clients

10 Reasons Your Law Firm Struggles Acquiring Clients

To state the obvious, clients are the lifeline of law firms.  Without clients, you don’t have a firm.  If you find that your law practice is having a difficult time obtaining new clients, review the 10 points below and see how you can change your firm’s current predicament.

1.    Lack of Focus

Focus.  Focus.  Focus.  In marketing there is this saying, “When you market to everyone, you’re marketing to no one.”  And yes, this is very applicable to law firms looking to attract new clients.

Think about it.

If you were a potential client in need of an employment discrimination lawyer, who would you rather go to if given the options between the following 2 law firms:

Law firm 1 – A general practice law firm that specializes in startups, discrimination, criminal law, medical malpractice, business law, etc.  They claim to be great at everything.

OR

Law firm 2 – A discrimination law firm that has subject-matter expertise in employment discrimination.  They pride themselves in being the best discrimination lawyers out there.

If you chose law firm 2, then you’re thinking like the potential clients you want to attract.

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Your Law Firm Website Can Benefit From A Company Blog

Build A Law Firm Blog

The jury has convened and the verdict is in:

All Law Firms Can Benefit From Company Blogs

Gone are the times that blogs were predominately reallocated to online diaries where people kept running accounts of their everyday lives.  In today’s market, blogs are much more than public journals.  In fact small private law practices and large law firms alike use blogs alongside their law firm websites due to the immense value they bring.

Sure, it may seem silly for attorneys to be blogging about their niche and what legal services they provide. In fact, blogs provide the ultimate forum to directly communicate with your target audience full of potential new clients.  And that’s just the tip of the iceberg.

If You Think Blogging is a Waste of Time, Think Again.

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Where Exactly Are People Finding Lawyers and Lawyer Websites? Think Social Media Sites Such As Facebook Are The Answer? Think Again.

A recent study conducted by Blumenthal.com revealed some very telling information for lawyers hoping to market their legal practices, inviting marketers and legal experts to think hard about where to allocate their efforts (and marketing dollars) in order to attract new clients and build their practices.

In a commissioned study, Blumenthal set out to understand how consumers begin their searches for lawyers and lawyer websites. Specifically, he investigated search patterns, wanting to understand if consumers used social media outlets such as Facebook to make their choices for legal counsel.

In sum, 1500 consumers were asked where they would begin their search for legal counsel. According to the final tally, consumers consult their friends, search the Internet for websites for lawyers, or even ask their current legal counsel. Only 2.1% of consumers look to any of their favorite social networks.

2.1%? Let’s put that number in perspective. The Yellow Pages (the second least relevant search option) clocked in at 10.8%, more than five times the number of people who consult social media for legal counsel. When is the last time you used the Yellow pages for anything beyond a doorstop, paperweight, or kindling, much less opened the Yellow pages to find answers? Exactly. Social media is great for many things, but attracting clients to your law practice or lawyer website is clearly not one of them.

The big winner in this survey? Internet search, which, as it turns out, is the perfect place to woo new clients. According to the final results, 21.9% of those surveyed indicated they used major search engines Google, Bing, and Yahoo. Another 10.5% looked elsewhere on the Internet when seeking web sites for lawyers. In total, one-third of all consumers rely on the Internet to begin their search for legal counsel. If we explore the data based on age groups, the numbers are even more striking, as respondents 18-35 initially rely on the Internet to find lawyer web sites slightly more often than asking a friend.

Of course, word of mouth is “critically important” to any business, but largely out of your immediate control, especially if you are just beginning a law practice. On the other hand, Internet marketing (e.g. search results on Google) is something you can proactively influence with a well-designed and conceived lawyer web site.

Sites For Law Firms offers professionally designed websites for lawyers with the Internet marketing built into every page. Each customizable lawyer website comes with optimized SEO content, tailored to your area(s) of practice written and updated by expert Internet marketers with over 30 years of combined website technical and marketing skills and more than a decade of building lawyer websites and supporting their Internet marketing efforts. The affordable monthly fee includes access to a comprehensive law firm Internet marketing support site. There really has never been a more effortless, cost efficient way to guide your Internet marketing and take advantage of the search habits to attract new clients to your practice.