Starting a new law firm is an easy decision. However, making a name for your firm is actually very difficult.
When it comes to representation and legal expertise, age generally equates to wisdom and experience. Clients want to align themselves with tried-and-trued courtroom warriors and that usually screams bad news for baby-faced newly barred law grads.
That’s a harsh reality that new lawyers fresh out of law school have to face.
Now let’s say that you are a new lawyer and want to build your own practice, here are some tips to stand out in a sea of legal generalists.
If you are lucky enough to have a handful of clients that keep you on law firm supporting retainer, good for you.
However, for the rest of us, the life of our practice hangs on the balance of new leads clamoring for our business that eventually turn into clients.
There is only so much you can do once your top funnel marketing avenues have been fully taken advantage of. You have your direct-response paid advertising channels running, you are providing top notch customer service, your website is optimized to attract high-quality search visitors, and you’re coming through with tough legal wins for your existing clients.
If you want to do more, that’s where social media comes in with its ability to connect you with essentially any potential client.
One knock on social media is that it requires time to build rapport with your target audience. When you’re running a law firm, there’s simply not enough time to do that if you are not using social media effectively.
So we gathered 6 actionable social media tips that your law firm can begin working on today to help further your marketing efforts.
Best Practice: Ensure that your site is professionally designed, it clearly communicates who you are, and shows how your firm can help your target audience.
When selecting the right design or theme for your law firm website, understand that your prospective client’s first impression may determine right off the bat if they want to do business with you.
In the Labor and Employment Law Firm example above, there are 3 major points that help improve the website’s first impressions for new visitors.
The jury has convened and the verdict is in:
All Law Firms Can Benefit From Company Blogs
Gone are the times that blogs were predominately reallocated to online diaries where people kept running accounts of their everyday lives. In today’s market, blogs are much more than public journals. In fact small private law practices and large law firms alike use blogs alongside their law firm websites due to the immense value they bring.
Sure, it may seem silly for attorneys to be blogging about their niche and what legal services they provide. In fact, blogs provide the ultimate forum to directly communicate with your target audience full of potential new clients. And that’s just the tip of the iceberg.
If You Think Blogging is a Waste of Time, Think Again.