It’s one thing for your law firm to be fully represented online with a website, but it’s another thing to ensure that those prospective clients that do find you are not frustrated by your site’s user experience.
If it’s too difficult to navigate through your site because of design flaws or loading times, you increase the chance of losing that lead for good. Good law firm website user experience improves your law firm’s brand and increases conversion rates amongst site visitors.
Web marketing trends are always changing. Not too long ago, flash media was the next biggest thing. Before that, text-heavy sites were the norm.
As fast as those trends made it onto the scene, an equal and forceful demise soon followed.
When you’re looking to try out a new restaurant for dinner, do you see yourself:
- Choosing a random restaurant as you drive aimlessly through your city?
- Word of mouth from family and friend referrals? or
- Do you search online via Google, Yelp, Bing, etc.?
If you are like us, you would skew heavily on the word-of-mouth referrals and online search. To be frank, word-of-mouth referrals really do trump all recommendations because we trust our friends and family. So much so that studies have shown that we are 71% more likely to purchase a product/service if said product/service was recommended through social media, which is largely comprised of our friends and family (Hubspot).
But what happens when that well of information dries up?
We turn to the internet.
In this case study, we follow the journey of two Sites For Law Firms clients: Moore Law, PC and Paul Law Firm, PLLC. Both clients requested a custom design and additional law firm marketing services.
Despite both law firms being very well-respected offline, they were not properly represented online. Neither had a strong web presence nor could either be found easily for their respective area of practice within their geographical location.
These two law firms were not able to capitalize on motivated prospective clients using the web as a search tool for law services.
Within 3 months of signing up for Sites For Law Firms, both clients are now represented on the first page for their main keyword targets and are now in the position to capture any online lead seeking the services they provide.
It would be nice to have one client on retainer that can pay all the bills at the end of the month forever. And then when you decide to grow your law firm, your client would willingly increase the amount they pay you on retainer without you having to ask.
Sadly, the world does not work like that. So if you want your law firm to grow and ultimately make more money, then you need to market your services to attract new clients.
The question remains, at what tipping point should you go out and hire a web marketing agency? Luckily for you, we have the answers.