It’s one thing for your law firm to be fully represented online with a website, but it’s another thing to ensure that those prospective clients that do find you are not frustrated by your site’s user experience.
If it’s too difficult to navigate through your site because of design flaws or loading times, you increase the chance of losing that lead for good. Good law firm website user experience improves your law firm’s brand and increases conversion rates amongst site visitors.
Web marketing trends are always changing. Not too long ago, flash media was the next biggest thing. Before that, text-heavy sites were the norm.
As fast as those trends made it onto the scene, an equal and forceful demise soon followed.