Prospective Law Clients Not Lining Up at Your Door?  Then Find Them and Knock on Their Doors

Is your firm thirsting for new clients and you already have a law firm website?  If that was an emphatic “Yes” for both, then continue on to learn about how to knock on clients doors like a ninja.

If you don’t have a website, then stop right now and run, not walk, to your nearest website marketing / development company.  Feel free to try our no-risk 14-day trial at Sites For Law Firms if you would like to get started immediately.

Law firm websites are the central hub to all of your online marketing efforts when attracting potential clients to your firm.  Your website is where you can communicate to the world who you are, what you do, and why your firm is the right & best match for your client prospects needs.

How To Find New Clients For Your Law Firm

Now for all of you that already have a website, you’re already moving in the right direction.

There are many ways to grow your clientele and we will list a few tactics here below. However, it’s important to note that the most effective way to attract new clients is by providing excellent service to existing clients.  That’s it.

You can’t replace good old-fashioned quality work and strong client-attorney relationships with marketing tactics. Therefore, make sure your existing clients love you and they will in turn become your very own brand ambassadors that will supply you with referrals.

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To state the obvious, clients are the lifeline of law firms.  Without clients, you don’t have a firm.  If you find that your law practice is having a difficult time obtaining new clients, review the 10 points below and see how you can change your firm’s current predicament.

1.    Lack of Focus

Focus.  Focus.  Focus.  In marketing there is this saying, “When you market to everyone, you’re marketing to no one.”  And yes, this is very applicable to law firms looking to attract new clients.

Think about it.

If you were a potential client in need of an employment discrimination lawyer, who would you rather go to if given the options between the following 2 law firms:

Law firm 1 – A general practice law firm that specializes in startups, discrimination, criminal law, medical malpractice, business law, etc.  They claim to be great at everything.

OR

Law firm 2 – A discrimination law firm that has subject-matter expertise in employment discrimination.  They pride themselves in being the best discrimination lawyers out there.

If you chose law firm 2, then you’re thinking like the potential clients you want to attract.

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A recent study conducted by Blumenthal.com revealed some very telling information for lawyers hoping to market their legal practices, inviting marketers and legal experts to think hard about where to allocate their efforts (and marketing dollars) in order to attract new clients and build their practices.

In a commissioned study, Blumenthal set out to understand how consumers begin their searches for lawyers and lawyer websites. Specifically, he investigated search patterns, wanting to understand if consumers used social media outlets such as Facebook to make their choices for legal counsel.

In sum, 1500 consumers were asked where they would begin their search for legal counsel. According to the final tally, consumers consult their friends, search the Internet for websites for lawyers, or even ask their current legal counsel. Only 2.1% of consumers look to any of their favorite social networks.

2.1%? Let’s put that number in perspective. The Yellow Pages (the second least relevant search option) clocked in at 10.8%, more than five times the number of people who consult social media for legal counsel. When is the last time you used the Yellow pages for anything beyond a doorstop, paperweight, or kindling, much less opened the Yellow pages to find answers? Exactly. Social media is great for many things, but attracting clients to your law practice or lawyer website is clearly not one of them.

The big winner in this survey? Internet search, which, as it turns out, is the perfect place to woo new clients. According to the final results, 21.9% of those surveyed indicated they used major search engines Google, Bing, and Yahoo. Another 10.5% looked elsewhere on the Internet when seeking web sites for lawyers. In total, one-third of all consumers rely on the Internet to begin their search for legal counsel. If we explore the data based on age groups, the numbers are even more striking, as respondents 18-35 initially rely on the Internet to find lawyer web sites slightly more often than asking a friend.

Of course, word of mouth is “critically important” to any business, but largely out of your immediate control, especially if you are just beginning a law practice. On the other hand, Internet marketing (e.g. search results on Google) is something you can proactively influence with a well-designed and conceived lawyer web site.

Sites For Law Firms offers professionally designed websites for lawyers with the Internet marketing built into every page. Each customizable lawyer website comes with optimized SEO content, tailored to your area(s) of practice written and updated by expert Internet marketers with over 30 years of combined website technical and marketing skills and more than a decade of building lawyer websites and supporting their Internet marketing efforts. The affordable monthly fee includes access to a comprehensive law firm Internet marketing support site. There really has never been a more effortless, cost efficient way to guide your Internet marketing and take advantage of the search habits to attract new clients to your practice.

Many lawyers dream of starting a solo law practice, but sometimes the benefits of working for a big law firm keep that dream firmly rooted in their minds. Law school graduates are told that starting a solo law practice is not a good idea. As any experience lawyer who has put in the sweat equity to start and build a law practice can explain, the choice to “hang a shingle” presents myriad challenges, none more so than marketing and networking. In short, how do new clients find you?

For those endeavoring to figure out how to start and build a law practice of their own, we believe success hinges on many factors. Lawyers need more than just the ability to practice law to build a thriving law practice. They need to understand customer service, networking, financial bookkeeping and online marketing.

When starting a new venture, ask yourself a few questions and then create a plan. We have come up with three important questions lawyers should ask when thinking about starting a law practice:

1. What is my motivation for doing this?
2. What are my goals?
3. What can I spend?

Because marketing is one of the most integral elements to starting any new business, you should make this a priority when enacting your business plan. Specifically, online marketing is one of the key ingredients (and most cost efficient marketing platform) to creating a successful business. As Internet marketers with more than thirty years of combined online marketing experience and over a decade creating websites for lawyers and law firms, the SEO experts at Sites For Law Firms know that having an optimized, focused online presence is essential for new businesses. An elegantly designed, well optimized lawyer website can be the difference between attracting new clients and remaining in anonymity. Yet, if you’re like most lawyers, you cannot–and should not–focus too much of your attention on this, because, after all, your expertise is law, not building websites for lawyers.

In response, Sites For Law Firms has created a website builder that combines customizable, stylish, user-friendly, reasonably priced lawyer websites with built-in SEO marketing content for every area of law. The benefits of having a well optimized website that ranks well on Google are immeasurable for every lawyer looking to start and build a law practice. After all, the goal is for potential clients to contact you. Having a pretty, expensive website with all the bells and whistles provides nothing if no one can find it online.

If you are ready to hang a shingle, then you need a website for lawyers that includes thoroughly researched, expert built-in online marketing. This will save you time and money, while allow you to build up your client base and focus on what you were trained to do – practice law. Contact Sites For Law Firms immediately.